“Just get something live” can be wise — if the hypothesis is clear. But speed without a theory is how confusion compounds.
MVPs are often used to avoid the hard work of defining what the product is meant to prove. The result is noise, not learning.
Shipping without alignment creates a second cost: it cements weak decisions in public and makes reversal harder.
Selective execution works when it is designed to reduce uncertainty. It is time-bound, focused, and built to be handed off.
Before you ship, ask: what uncertainty are we reducing, and what will we do differently based on the result?